Oct
09
2011
Harry Potter Brand: Billion-Dollar Brand With Great Socio-Cultural Impact
Posted by Josh Ragnor in News, tags: computer games, gaming, general, Harry Potter Legos Game, kids and teens, misc, miscellaneous, NewsThe Harry Potter brand has achieved enormous success over the last few years. The word muggle, which is a made-up term in the Harry Potter series pertaining to non-wizards, is adopted by the Oxford English Dictionary as a pop culture word. This shows the cultural impact of the franchise. Film adaptations, parodies, and the bevy of merchandises inspired by the said franchise that are sold these days are also a testament to its popularity.

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