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The most important factor when buying diamond jewellery is to look at the way the diamond is cut, its proportion and symmetry, says Pierre Joubert of The Diamond Club these factors determine how a diamond handles light, if its cut badly it will not have the brilliance. It really is the human factor - the work that goes into the diamond - that makes all the difference. Never compromise on the quality and cut of the diamond. Buy your diamond jewellery from a reliable source or an established retailer. It is common practice to ask that the diamond be certified by an independent international laboratory such as GIA, EGL, or AGS.

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