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There’s a never-ending flurry of distraction in the online marketing world. Sorting through the heaps of hype to discover kernels of truth is a genuine challenge. Majority of internet marketing novices never make much money on the internet, even though a select few can make life-changing incomes. There appears to be one huge difference between the winners and losers and that is the ability to focus, and stay focused, on truly building a business rather than looking for the next quick fix.